Exterior Sketch

GameStop

Client: GameStop

Step into a world where innovations converge - where every detail transports customers into the vibrant realm of gaming.

By merging artful design with cutting-edge technology, a space was created that's as much about the customer as it is about the brand - a place for gamers of all ages that invites them to explore, touch, and interact in ways that feel both familiar and new.

Retail

My Part

Design Direction
Sketching
Graphics
3D Modeling
Creative Strategy

Augmented Advertising

Advertisements are transformed into a seamless experience that integrates into your shopping through projection.

Power to the Players

GameStop is a leading global retailer of video games, consumer electronics, and gaming merchandise. With the rise of virtual reality and the increasing popularity of Esports, GameStop has recently opened a flagship store in a major city, which is aimed at providing customers with an unparalleled gaming experience.

Objectives:

Explore major game titles in a more interactive and engaging way.

Discover the latest in tech and gaming with testing and build rooms to create community.

Project GameStop into the future as a leader in the industry.

Grab & Go

Only want to buy a game? Enter “The Vault”, a custom vending machine for the latest titles

VR Ready

A state-of-the-art VR gaming setup for consumers to immerse themselves in new technology

Cross Platform

Provide a place for PC builders to develop a community and learn from PC builder masters, bringing a whole new demographic to GameStop.

Game Trade

One of GameStop’s breakout features, the used games program. Play, Trade, Save, Repeat.

Key Elements

Augmented Advertising

Advertisements are now transformed into a seamless experience that integrates into your shopping through projection. Custom animated maps are projected onto the floor to transform the environment into “levels” (e.g. a water level, a castle level, a forest level) making each shopping experience distinct.

Gaming History

On the left rises a full wall art piece, featuring generations of consoles painted gray

ESports Arena

Upstairs features GameStop's premiere gaming area, with a capacity of 150 people. Experience gaming in a new light.

Gaming Leaders

GameStop Red, a conceptual team to compete and bring media attention back to the company that started it all.